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The Atlanta Business Chronicle July 21-27,
2000 page 43A
New
Company Targeting Lifestyle Management
Emory
Healthcare has linked up with a heart disease prevention
network based in Savannah, Georgia to form a new
corporation.
The
new company, INTERXVENT Atlanta LLC, will market
a lifestyle-management program to area employers,
health-care providers and consumers, Emory University also
will use the program for its 17,000 employees.
The
company’s year-long program, which costs around $400 per
person, is designed to help people prevent a heart attack or
stroke by improving overall health and fitness.
Participants undergo a disease risk assessment and
receive a personalized fitness and diet plan.
Roughly twice a month, or 24 times a year, they visit
a health-care professional who tracks their progress and
serves as a personal coach.
INTERXVENT
will initially operate out of the Emory Clinic.
The company could eventually occupy space at other
Emory facilities and spread to retail outlets around
Atlanta, said Chip Faircloth, executive vice president of
parent company INTERXVENTUSA.
Dr.
Neil Gordon, a national public health expert who sought to
provide greater preventive health-care opportunities to
patients, founded INTERXVENTUSA in
1997.
Emory
and INTERXVENTUSA jointly own INTERXVENT
Atlanta. The
program is primarily marketed to physicians, who spread the
word to their patients, hospitals and employers, who may
elect to sponsor their employees and pay a percentage or all
of the program cost.
INTERXVENTUSA
also operates out of medical facilities in Florida,
California, Tennessee, Ohio and Michigan, including
top-ranked William Beaumont Hospital in southeast Michigan.
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